Video Production

Therma-Tru had improved installation techniques and required completely new videos for installation, staining application and trouble shooting. I led the production of these videos in 2008 targeting professional contractors and dealers in the preferred installation techniques, staining application for a new and improved stain (Same Day stain) as well as an updated trouble shooting video.

Here are a couple of examples...

Installation Video Introduction

• Created in 2008
• Replaced an outdated installation video
• Included improved installation techniques
• Was professionally produced
• Addressed new construction and four remodeling applications as well as single door, double door, and single door with two sidelites in a variety of home types--vinyl , brick and stucco sided homes

Same Day™ Stain Video

• Created in 2008
• Supported new staining application product launch
• Part of consumer and dealer friendly staining kits that were suitably packaged for retail environments (a first for Therma-Tru product packaging)
• Emphasized proper staining techniques and product features and benefits, such as one day project completion (the old and competitor applications took three days due to drying times)